The Ivy has long been a respected and reliable classic on the London restaurant scene. But the addition of multiple brasserie style sister restaurants all across London and into the home-counties, was a risk for the brand. One which I think has paid off.
The new locations which have spring up over the past few years have kept the traditional and quintessentially English feel that you would expect from The Ivy.
The location on the King’s Road used to be a pub, and the new The Ivy Tower Bridge location is in a brand new building. However, due to the way the ingenious way the restaurants are decorated and presented, inside it feels like each restaurant has been there for decades.
As a big fan of the brand, a few weeks after the Tower Bridge opening I paid the new restaurant a visit for an evening meal.
The food and service were good as to be expected, and using the set-menu the price wasn’t much different to what it would have been if we had visited a chain restaurant like Cote, so I think it is pretty good value for money by London standards.
Here are some pics from my visit, you’ll see what I mean by the décor making it feel like the restaurant had been there for many years..